Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
My Philosophy of Product Building (Part II)
Building your v1
Nov 30, 2022 · 14 min readUpdated Jul 10, 2026
Sponsored By: Sunsama
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Last week, I kicked off a three-part series about the way I approach building software products. This is part II, so if you’re curious about how to build new software products that users love, start by reading the first part.
You’ve decided that you want to build something. You came up with a bunch of ideas, honed in on one, and created dedicated time to focus on building. Now what?
This week I’ll cover steps 4-6 of my approach to building products:
- Coming up with ideas
- Deciding to pounce
- Creating the time and space to build
- Shaping the idea into a simple v1
- Programming
- Design
- Getting and interpreting feedback
- Positioning
- Launching
The first one—step number 4—is the most important of all.
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