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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Building your v1
Nov 30, 2022 · 14 min readUpdated Jul 27, 2026
This essay is brought to you by Sunsama, your planning assistant designed for deep, focused work.
Last week, I kicked off a three-part series about the way I approach building software products. This is part II, so if you’re curious about how to build new software products that users love, start by reading the first part.
This week I’ll cover steps 4-6 of my approach to building products:
The first one—step number 4—is the most important of all.
Thanks to this week’s sponsor, Sunsama, the planning assistant that helps you stay focused and on task. Join thousands of high-achievers from Uber, Spotify, YC and more that use Sunsama to get their best work done.
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