My Philosophy of Product Building (Part II)

Last week, I kicked off a three-part series about the way I approach building software products. This is part II, so if you’re curious about how to build new software products that users love, start by reading the first part.

---

You’ve decided that you want to build something. You came up with a bunch of ideas, honed in on one, and created dedicated time to focus on building. Now what?

This week I’ll cover steps 4-6 of my approach to building products:

1. Coming up with ideas
2. Deciding to pounce
3. Creating the time and space to build
4. Shaping the idea into a simple v1
5. Programming
6. Design
7. Getting and interpreting feedback
8. Positioning
9. Launching

The first one—step number 4—is the most important of all.