Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Disrupting Disruption Pt. 2 — Ben Thompson
The “divine discontent” critique
Aug 11, 2020 · 4 min readUpdated Dec 17, 2025
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Welcome to part 2 of my series on disruption theory!
In part 1, I laid out the classic version of the theory, as Clay Christensen articulated it in the 90s. So now we’re ready to meet the challengers.
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