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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Decoding Apple's intentions
Jun 23, 2020 · 2 min readUpdated Dec 17, 2025
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When Apple introduces a new feature in a keynote presentation, they usually explain it using an admirably consistent three-part structure:
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