Taking the Entrepreneurial Leap

Hello, and happy Sunday! For those of you who celebrate Thanksgiving, we hope you had a wonderful and relaxing holiday. We’re grateful to all of our readers and members of the Every community who inspire and sustain us. Read on for everything we published this (short) week, and our take on the latest tech and business news.—Kate Lee

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Knowledge base

"The Real Value of AI Isn't General Intelligence" by Phin Barnes/Thesis: The race for artificial general intelligence (AGI) may have captured all the hype, but specialized models are how we scale. Phin Barnes, cofounder of venture capital firm The General Partnership, argues that the path to true economic value lies not in general intelligence but in tailored, industry-specific solutions. Spend money, Barnes advises: High API costs aren’t overhead—they're R&D investments that build future moats. Read this if you’re looking for a strategic playbook on building indefensible businesses in the AI era.

"Introducing Spiral v2" by Dan Shipper: Every’s AI creative automation tool got a major glow-up: The latest version of Spiral—which crafts viral tweets, LinkedIn posts, and blog content that actually sounds like you—is out now. With a redesign, more than 200 handcrafted templates, and Claude Sonnet 3.5 under the hood, you get to minimize your creative grunt work while maxing out on content quality and quantity. The best part? It was built by a former Every reader who went from fan to product owner. Read this if you want to see how AI can bring your content from "meh" to magnificent in seconds. 🔏 Spiral is available as a standalone tool for $15 per month or included with your Every subscription. 

“I Left My Job to Run an AI Wrapper at Every” by Danny Aziz/Source Code: Danny Aziz started his career jailbreaking iPods in high school—today, he’s the general manager of Spiral, our creative automation tool. His trajectory has been anything but conventional; what’s consistent is that he treated every success and failure as an opportunity for growth. Building with Every is no different: Leaving cushy tech for bootstrapped media is a risky bet, but crafting a product that feels meaningful makes the uncertainty worth it. Read this if you've ever dreamed of building something of your own—but haven't taken the leap yet. ꩜ Try Spiral today.

🎧 🖥 "How We Incubate and Launch New Products With AI" by Dan Shipper/AI & I: What happens when you mix writers, coders, and AI tools? At Every, we’re learning on the job by dogfooding our own product launches. In a new episode of AI & I, Dan sits down with Danny Aziz (who forewent a cushy $200,000 salary to lead Spiral, our first product incubation) and Brandon Gell, the head of Studio, to talk about Every’s bootstrapped building process. The secret sauce? A combination of AI-powered agility, emotionally intelligent teammates, and the freedom to build the products you care about. Watch this if you want to learn how to build for yourself without the traditional startup playbook. 🎧 🖥 Watch on X or YouTube, or listen on Spotify or Apple Podcasts.—Aleena Vigoda  

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