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The Inner Ring of The Internet
Photo by Kevin Erdvig, treatment by Nathan Baschez

The Inner Ring of The Internet

Hi, Nathan here! It’s been too long, I know!! I’ve got a big piece on product wedges coming out next week, but today I am so excited to shar

Jul 10, 2021Updated Jun 13, 2026

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Hi, Nathan here! It’s been too long, I know!! I’ve got a big piece on product wedges coming out next week, but today I am so excited to share with you this special guest post from one of my favorite writers on the internet: Ali Montag.

I love Ali’s writing because it focuses me on the things that actually matter. It takes me to a calm, centered place, where I can see my goals with new clarity. Upon first read, this post may seem more like writing advice than business strategy, but upon closer inspection you will see this lesson is critical for anyone building anything.

You’re gonna love this one.

—Nathan


On Wednesday nights in Austin, I meet with a group of friends in a nearby backyard. We’re a bit of a weird bunch, different ages and different hometowns. It’s not clear anymore how we know each other. It’s hot in Texas, but we still end up around a firepit.

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