#53 - Drop the ‘thing’ — it’s cleaner

With the long-awaited, semi-prolonged launch and rebrand of Every behind them, Nathan and Dan take a collective breath. Only a quick one, though, because then they're back to it: tracing the history of their collaboration and its evolution into a writer collective, they consider the benefits of building your own platform, why Substack isn't actually on the edge of a mass exodus, and why their main goal for the next year involves sharing their collaborative success with a larger group of writers.