Action Item: How to become indistractable

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Hello! 

Welcome back to Action Items a series of articles where we condense and extend each of our interviews into actionable bullet points — only for paid subscribers. 

This week we’re revisiting my interview with Nir Eyal, author of Hooked and Indistractable. I think it’s especially relevant for a week like this one, where we’re all struggling to concentrate.

Today’s Action Item is 996 words or 5 minutes of actionable insights.

Let’s dive in! 

🧠 What is distraction anyway?

Nir thinks that the biggest problem in getting work done is distraction. But he has a unique definition for it: distraction is doing anything that you didn’t plan to do.

He thinks that the opposite of distraction is not focus, but traction: traction is doing what you planned to do, and therefore anything that moves you closer to what you want to accomplish.