Lucas Crespo is the creative lead of Every. He was previously an art director at the advertising agencies BBDO and VML.
When An AI Tool Finally Gets You
Most AI image and video-generation tools are hard to work with. Flora isn’t perfect—but it’s a big step forward.
Mar 14, 2025 · 8 min readUpdated Jan 11, 2026
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If you’ve seen me in your X feed, you know I love creating in public. As Every’s creative lead, I find that design works best when it’s an open-ended conversation where I share my ideas, gather feedback, iterate openly, and learn publicly along the way. This transparent approach has connected me to some promising creative tools, one of which is Flora, a generative canvas. One of its founders reached out to me saying they'd been following my X posts and thought I might be interested in trying out their new product.
Flora bills itself as “your intelligent canvas.” It combines multiple generative capabilities—like image generation, ideation, and organization—into a single workspace. The founders weren't pitching it as a magical AI tool that would replace designers, but rather as something built specifically for creatives, with our unique workflows in mind.
There's something really intriguing about finding a tool that feels like it was made for you. When software aligns with your natural thinking patterns, it stops feeling like you're fighting against it and starts feeling like it's extending your abilities. That’s the feeling AI tools are chasing—let’s see how close Flora comes to catching it.
Design is not an assembly line
The first wave of AI design tools followed a familiar pattern: Engineers would get excited about a new AI capability, wrap a basic interface around it, and market it as a "designer's tool." But these tools fundamentally misunderstand how designers work.
Take the standard image generation workflow in tools like DALL-E or Midjourney. You type a prompt, wait for a result, and if you don't like it, you start over. It's a linear, one-shot process that treats design like a slot machine: Input prompt, receive image, and see how lucky you get. But that's not how design works.
Real design is messy, iterative, and non-linear. We explore multiple directions simultaneously. We combine elements from different attempts. We refine and adjust constantly. Most importantly, we need to see our options side by side, comparing and contrasting until we find the right direction.
Flora is the closest thing I’ve seen to a tool that emulates this process: It lets me explore multiple iterations simultaneously. Having the freedom to sketch, experiment, and pivot rapidly feels liberating. I can swiftly iterate and iterate again, nudging the results closer to my vision without losing momentum.
Make your customers feel important
In the long run, what your customers will remember is how you make them feel. Jotform AI Agents make sure they’re never kept waiting, with quick responses in 19 languages across any platform, including text, WhatsApp, and Messenger. They’ll respond quickly, politely, and accurately, whether your customer has sent you a complaint email or they’re writing in to say something nice about your product.
End the workflow ping-pong
A designer’s workflow typically goes like this: "Let me export this image from Midjourney, then import it to Photoshop, then try to remember which folder I saved the reference images in, then switch to Figma to see how it fits with the rest of the design.” But toggling among multiple tools completely derails the creative flow.
Flora tackles this problem by combining multiple generative capabilities into a single workspace. It incorporates various AI models—text models like GPT, image generators like Flux and Stable Diffusion, and video tools—so designers can easily transition between text, images, video, and back again right next to each other, without switching platforms. And it does all this while giving you an “infinite canvas” workspace, a hallmark of Figma’s interface that is refreshing to see in an AI design tool (which evolved from the chatbot interface into text in, image out). This approach lets you fluidly explore different formats and concepts, reflecting how creative processes naturally unfold—moving back and forth between mediums rather than being constrained by them.
The value in the tool isn't in some exclusive AI technology, but in how Flora simplifies and streamlines existing generative models into one cohesive tool, making it easier to experiment freely and intuitively. You may still need to jump into Figma or Photoshop to bring all the assets together into a final composition, but you won’t lose momentum hopping between separate environments every time you want to iterate or test an idea.
Putting the ‘flow’ in workflow
Become a paid subscriber to Every to unlock this piece and learn about:
- Where Flora's innovation lies—in packaging, not proprietary technology
- Three ways that designers need to apply precision control—which remains the frontier for AI design tools
- How specialized tools solving specific problems create the most value
Thanks to our sponsor: Jotform
Make your customers feel important
In the long run, what your customers will remember is how you make them feel. Jotform AI Agents make sure they’re never kept waiting, with quick responses in 19 languages across any platform, including text, WhatsApp, and Messenger. They’ll respond quickly, politely, and accurately, whether your customer has sent you a complaint email or they’re writing in to say something nice about your product.
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