The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample chapters for the book proposal.

I’m publishing it here to gather any feedback or ideas you may have about the kind of person I should be writing this book for. Hopefully it will also be useful for any creative projects you are working on that require identifying a target customer. The prompts and questions were pulled from various courses, books, and marketing exercises I’ve collected over the years.


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