What Comes Next: A New Era For Every

Big news: We completely redesigned and revamped Every to focus on one question:

“What comes next?”

Our answers to this question become:

• Our flagship newsletter—bringing you new ideas to help you build the future, every day
• Our podcast AI & I
• Our courses like How to Write With AI
• Our product incubations like Spiral, Sparkle, and Lex

It’s a new era at Every, and we needed a central question to organize around. We think that “What comes next?” is the most important of our time.

Check out our completely redesigned website:

Here’s what you can expect:

• We’ll still send you a thoughtful long-form essay five days a week, and a roundup of everything that matters in technology and AI on Sundays
• My column Chain of Thought, on Fridays 
• Evan Armstrong’s column, Napkin Math, on Tuesday and Thursdays
• Weekly podcast episodes from AI & I
• More new product incubations like Spiral, Sparkle, and Lex
• More courses like How to Write With AI
• More bundled content like our recent partnership with Ben’s Bites
• More fresh writers from technology and business

Why now?

We’ve been in business since 2020. Since then we’ve:

• Published 1,500 essays from some of the smartest collection of business and technology writers in the world
• Reached almost 4,000 paid subscribers, $60,000 in monthly recurring revenue (MRR), and more than $3 million in total revenue 
• Incubated three software products
• Launched popular courses on topics like writing, programming, and psychology
• Built a full-time team of seven people

But over the past four years, we’ve never really been able to describe what Every covers. When we started it was a bundle of newsletters, but now it’s a single publication. We’ve made attempts here and there, but it was mostly just a vibe. 

We think this central question encapsulates the spirit of curiosity and ambition that we try to bring to the world every day.

We hope you love it as much as we do.