The Boneyard Principle: Why the Next Big Thing will Emerge from a Failed Idea

How subtle UX improvements can make a half-a-trillion dollar difference

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Great article! Just one nit - You don't have to go through the "plus button" top bar to post on Instagram, you can single finger swipe right on the consumption experience to instantly enter the camera.

They could do a better job at discoverability, but it isn't quite the journey you described :)

@Joey in BCN about 3 years ago

Hopefully all these crap apps will not last... for the sake of the humankind---
Tiktok is 50% of far-right messages/videos, 49% body showing

No disagreement with the analysis and yet. What we're training ourselves on is a world without "friction" when (specifically in social) what we actually NEED requires work. When cheap processed food came along, it was a huge success, but now we're dealing with the consequences.

Chris Ogunlowo almost 3 years ago

Epic.