Midjourney/prompt: "box subscription, watercolor"

How to Build a Successful Consumer Subscription Business

And why it’s so hard

61 1

Comments

You need to login before you can comment.
Don't have an account? Sign up!
@travailler.avec.emulation over 1 year ago

Good read. I learned a lot.
"But while founders and venture capitalists would preach the gospel of predictable revenue and sustainable growth, outside of the big three—Amazon, Netflix, and Spotify—consumer companies have largely under-performed their B2B counterparts over time." - I didn't know this.

"Some of the viral and content loops in B2B subscription—like sharing a file, or inviting a coworker to collaborate or chat—aren’t possible in consumer products. This mainly leaves paid acquisition as the lever for growth." -> Why is this impossible?
My learnings: https://share.glasp.co/kei/?p=2NamroxVNpJRX58SuklK