
How to Balance Meaning and Money
What the science says about your relationship with what you do
Jan 3, 2023 · 10 min readUpdated May 11, 2026
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A businessman is sitting on the beach of a small fishing village when he sees a fisherman approach the shore with his daily haul. Impressed by the quality of the fish, the businessman asks the fisherman how long it took him to bring in his catch.
“Just a short while,” the fisherman replies.
“Why don’t you stay out longer to catch more fish?” the businessman asks.
“Because this is all I need.”
“But then what do you do with your time?”
“I sleep late, catch a few fish, play with my kids, take a nap with my wife, and then join my buddies in town to drink wine and play guitar,” the fisherman responds.
The businessman is shocked. He explains that he has an MBA, and that if the fisherman follows his advice, he could help him grow his business. “You could buy a bigger boat,” the businessman says, “and use the proceeds to open your own cannery.”
“Then what?” the fisherman asks.












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