
How We Became Every
The soul in the media machine
Aug 23, 2023 · 8 min readUpdated May 21, 2026
TLDR: We’re spinning out Lex, our AI writing app, as its own company! Every co-founder, Nathan, is going to be the CEO of Lex, for which he’s raised a $2.75 million seed round from True Ventures. Nathan will continue writing at Every from time to time. I’ll still be CEO of Every, and I'm still writing weekly. All paid Every subscribers will get free access to Lex’s paid plans going forward.
I’m incredibly excited about the future of Every and Lex. It’s an important statement for a media company like Every to be able to incubate a venture-funded startup like Lex. We have some exciting announcements to make in the near future—new writers, new editorial products, new courses, and more. But this is a big moment, and before we get to those, I wanted to take some time to reflect on the journey that Nathan and I have been on as co-founders, and the impact he’s had on me and on Every over the last few years.
I hope you enjoy!
Whatever Nathan does, he puts his whole body into it. It’s impossible for him to do anything less.
I noticed this the second time we hung out. It was February 2015, in a little coffee shop in New York’s East Village called Wayside. We sat at high-top tables drinking coffee and eating panini’d egg sandwiches spread with pesto and butter.
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