Will Twitter’s New ‘Super Follow’ Feature Work?

Also: Facebook’s take on short-form music creation, Charli D’Amelio’s distribution power, influencer marketing on Clubhouse, and more

Previously: Our conversation with Eugene Wei is one of our most popular episodes! So we just published a full transcript that you can read along with the podcast or on YouTube

And now, onto the news…


Top Stories in the Passion Economy, 03/05/21

Twitter Announces Super Follow 

What Happened?

  • Twitter recently announced Super Follow, a Patreon-esque subscription feature that enables creators to accept direct payments from followers for exclusive perks such as bonus tweets, community access, newsletters, or supporter badges. Twitter’s take-rate on these payments has not been disclosed yet. 
  • Twitter also announced a feature called Communities, it’s take on Facebook Groups. 
  • Twitter is projecting an increase in revenue from $3.7 billion in 2020 to $7.5 billion in 2023, with 315 million monetizable DAUs. 

What this means: 

Li: 

  • It looks like Stir is now the new product experiment group for Twitter—remember OnlyTweets?!
  • Twitter already serves as the top-of-funnel lead generation for many creator businesses, but those fans are funneled elsewhere (e.g. Substack, Patreon, OnlyFans). Twitter doesn’t get to keep any of that value. With Super Follow, those creator-fan relationships stay on Twitter and are monetized via Twitter
  • I think it’s a win-win because..

This post is for
paying subscribers

Subscribe →

Or, learn more.

Read this next:

Means of Creation

Passion Economy News: TikTok Deal, Creator Debt Financing, OnlyFans Disruption, Artist Monetization, and More

Plus, find new Substacks, a16z on the Passion Economy, and how to grow your podcast

13 Sep 22, 2020 by Li Jin and Nathan Baschez

Means of Creation

Assessing Clubhouse’s Post-Pandemic Future

Also: Getty Images acquires Unsplash, LinkedIn’s new creator mode, the math behind MrBeast’s businesses, and more

22 Apr 10, 2021 by Li Jin, Nathan Baschez, and Yash Bagal

Means of Creation

Passion Economy News #5: The Prop 22 Debate, Substack’s Mentorship Program, OnZoom’s Event Discovery Push, Business Insider’s potential Morning Brew Acquisition, and More

Read to the end for how women face unique challenges in the passion economy

14 🔒 Oct 20, 2020 by Li Jin and Nathan Baschez

Napkin Math

In Practice: My Newest Beta Product

Come take an early peak at the future

🔒 Jul 2, 2021 by Evan Armstrong

Means of Creation

LinkedIn Is Launching A Creator Program

Also: Mark Cuban’s plan to take on Clubhouse, Influencer unions, Triller’s latest content strategy, TikTok’s recipe-saving feature, and more

8 🔒 Feb 18, 2021 by Li Jin and Nathan Baschez