Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
The Rise of Fashion NFTs
Dani Loftus on disrupting the trillion dollar global fashion industry
Mar 15, 2022 · 1 min readUpdated Oct 3, 2026
You can watch this Means of Creation episode on YouTube or listen on your podcast app of choice.
How we portray ourselves online has become almost as relevant as how we portray ourselves IRL: Bored Apes and CryptoPunks are the new tailored suits and designer handbags.
In years past, digital status-signaling was largely restricted to gaming communities but the post-COVID world has created a vibrant digital fashion scene with major fashion houses like Gucci and Dolce & Gabbana getting involved.
More recently, this digital fashion world has also collided with web3 and NFTs—taking traditional fashion values of ownership and authenticity and making them verifiable on-chain.
In this episode, we explore the rise of fashion NFTs and how they might disrupt the trillion dollar global fashion industry. We are joined by Dani Loftus, the founder of This Outfit Does Not Exist, a platform bringing digital fashion to life. Dani is also a founding member of RedDAO, a digital fashion DAO that is investing in NFTs and startups in the digital fashion ecosystem.
Dani has seen this space evolve since its early days, making her the ideal guest to unpack the rapidly changing digital fashion scene.
We hope you enjoy this conversation as much as we did!
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