Inside Spotify’s Vision for Audio Creators

“We want people to live off their art” - Chief R&D Officer Gustav Söderström

You can watch this episode on YouTube or listen to Means of Creation on your podcast app of choice.

Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify’s Chief R&D Officer Gustav Söderström has been thinking about Spotify’s unique role in the creator economy for a while. 

Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird’s eye view of the company’s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify’s CEO and co-founder.

In this conversation, we talk to Gustav about what he’s keeping a pulse on these days; NFTS? Interactive audio? Bundles? 

We also talk about: 

  • How he sees Spotify fitting into the creator economy through their Open Access Platform
  • Why the Spotify doesn’t believe in taking an “App Store cut” from creators 
  • The company’s ethos around building “voluntary” features 
  • Why he’s excited about the business model of NFTs 
  • The demand for live audio and why it’s bigger than people thought 

We hope you enjoy this conversation with Gustav as much as we did!



Listen in your Podcast App

This is a podcast episode. To listen, add Means of Creation to your podcast app of choice!

Add to Podcast App

Like this?
Become a subscriber.

Subscribe →

Or, learn more.

Read this next:

Means of Creation

A Look Inside Pinterest’s Creator Strategy

Pinterest’s Global Head of Content & Creators unpacks why they’re doubling down on creators

17 Jan 4, 2022 by Li Jin and Nathan Baschez

Means of Creation

Unpacking The David Dobrik Controversy

Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more

18 Mar 27, 2021 by Li Jin and Nathan Baschez

Means of Creation

The Man Who Taught a Robot to Paint

Can a piece of technology democratize the art world?

17 Oct 26, 2021 by Babe Howard

The Sunday Digest

Can GPT-3 Explain My Past (and More)

Everything we published this week.

9 Jan 22, 2023

Chain of Thought

Permission to Be Excited About AI

Skepticism, curiosity, and the Current Thing

80 Jan 27, 2023 by Dan Shipper

Comments

You need to login before you can comment.
Don't have an account? Sign up!

If you’re not curious you’re not doing your job.

Get one essay a day from the most interesting thinkers in tech

Subscribe

Already a subscriber? Login