Inside Spotify’s Vision for Audio Creators

“We want people to live off their art” - Chief R&D Officer Gustav Söderström

You can watch this episode on YouTube or listen to Means of Creation on your podcast app of choice.

Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify’s Chief R&D Officer Gustav Söderström has been thinking about Spotify’s unique role in the creator economy for a while. 

Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird’s eye view of the company’s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify’s CEO and co-founder.

In this conversation, we talk to Gustav about what he’s keeping a pulse on these days; NFTS? Interactive audio? Bundles? 

We also talk about: 

  • How he sees Spotify fitting into the creator economy through their Open Access Platform
  • Why the Spotify doesn’t believe in taking an “App Store cut” from creators 
  • The company’s ethos around building “voluntary” features 
  • Why he’s excited about the business model of NFTs 
  • The demand for live audio and why it’s bigger than people thought 

We hope you enjoy this conversation with Gustav as much as we did!



Listen in your Podcast App

This is a podcast episode. To listen, add Means of Creation to your podcast app of choice!

Add to Podcast App

Like this?
Become a subscriber.

Subscribe →

Or, learn more.

Read this next:

Means of Creation

Unpacking The David Dobrik Controversy

Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more

18 Mar 27, 2021 by Li Jin and Nathan Baschez

Means of Creation

Passion Economy News #5: The Prop 22 Debate, Substack’s Mentorship Program, OnZoom’s Event Discovery Push, Business Insider’s potential Morning Brew Acquisition, and More

Read to the end for how women face unique challenges in the passion economy

14 🔒 Oct 20, 2020 by Li Jin and Nathan Baschez

Means of Creation

News Roundup #6: Alexandria Ocasio-Cortez Livestreams on Twitch

Read to the end for a new tech & society newsletter you won't want to miss

15 🔒 Oct 27, 2020 by Li Jin and Nathan Baschez

Divinations

Roam’s road ahead

How the tool for networked thought can grow into its $200m valuation

217 🔒 Sep 18, 2020 by Nathan Baschez

Napkin Math

Is Facebook Fixable

A Review of An Ugly Truth

23 Aug 13, 2021 by Evan Armstrong

Comments

You need to login before you can comment.
Don't have an account? Sign up!