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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
“We want people to live off their art” - Chief R&D Officer Gustav Söderström
Jun 30, 2021 · 2 min readUpdated Jul 28, 2026
You can watch this episode on YouTube or listen to Means of Creation on your podcast app of choice.
Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify’s Chief R&D Officer Gustav Söderström has been thinking about Spotify’s unique role in the creator economy for a while.
Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird’s eye view of the company’s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify’s CEO and co-founder.
In this conversation, we talk to Gustav about what he’s keeping a pulse on these days; NFTS? Interactive audio? Bundles?
We also talk about:
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