Achieve Your Goals with Less Grinding

We're launching a new column!

TLDR: Today we’re launching a new monthly column called Expanding Awareness written by Michael Ashcroft, and you can read the first article below. In celebration of the launch, we’re giving readers 30% off of an Every subscription for a limited time. Subscribe before next Monday and use this link to take advantage:

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Hey all — Dan here. I'm incredibly excited to announce that Michael Ashcroft is joining Every to write a monthly column called Expanding Awareness. It's about unlocking a greater sense of agency, ease and aliveness in your business and in your life by learning to explore and control your awareness.

At Every, we believe that if you want to upgrade your performance you have to start by upgrading yourself. Learning how your brain and body work—what is underneath productivity—is one of the most important steps you can take to reach your goals. That's what Michael will be covering in this column, and it's why I'm so excited to have him join.

What follows is his first article in this new column, I hope you take as much away from it as I did.

A few years ago I accidentally drove a rental car across the state of Vermont with the parking brake engaged the whole time.

As I drove, I found the steering was heavy and the engine was working harder than before. But instead of trying to find what was causing the problem, I pushed down harder on the accelerator. When I arrived, the burning smell was bad enough to make me think there was a fire in the area. That’s when I noticed the brake engaged in the “on” position and I realized why my drive had been such a grind.