Twitter’s Future Is a Return to Elon Musk’s Past, Threads Isn’t About Twitter, Be Sincere—Not Serious, and more!

Everything we published this week

Hello and happy Sunday!

Early-bird registration is ending for our How to Build an AI Chatbot course! It's 5 week course with Dan Shipper—currently available for Every paid subscribers for $1,300. The price goes up Monday, July 31st.

We've seen overwhelming demand already—if you want to ensure you get a seat at a great price sign up now:

Now, onto the articles.


Twitter's Future Is a Return to Elon Musk's Past

Gareth Edwards

Nearly 25 years ago, Musk channeled his obsession with creating a "one-stop-shop" for financial services into a company that he called X. Despite its rapid growth and innovative approach, X was beset by challenges of ideology, personnel, and competition. Musk's unwavering commitment to his grand plan led to an unexpected merger with a rival led by Peter Thiel and the ultimately short-lived reign of Musk as X's CEO.

In this essay, Gareth Edwards dives into the tension-filled dynamics of the first incarnation of X. He reveals the power struggles—including a boardroom coup that Thiel sprung on Musk during the latter's honeymoon—strategic pivots, and intense competition that characterized the early days of the company—and explains what that says about Twitters' future.

Read

Threads Isn't About Twitter. It's About Resetting Instagram's Social Graph

Carmel DeAmicis

Threads, Meta's latest venture, isn't just an attempt to rival Twitter—it's a mechanism to reset Instagram's social graph, argues Michael Sayman, the creator of Meta's "teens team."

In an interview with Carmel DeAmicis, he explains how he sees Threads as a key tool to combat the issue of outdated connections on social media platforms, a problem that could undermine Meta's "superpower" social graph. With users becoming less comfortable with sharing personal content, Sayman speculates that the launch of Threads is an attempt to reengage users and restore relevance to Meta's social graph. Sayman—who taught Mark Zuckerberg how to use Snapchat—also provides a unique insight into Meta's approach to product development.

Read


Be Sincere—Not Serious

Michael Ashcroft / Expanding Awareness

Have you ever noticed how your attitude at work can flip between stress and fun, even when your workload is the same? Michael Ashcroft explores this phenomenon in his latest piece, delving into the concept of "seriousness" versus "sincerity."

Drawing on the philosophies of British philosopher Alan Watts and American comedian Bill Hicks, Ashcroft argues that our approach to life, whether it's serious or sincere, can largely affect our experience. He explains the pitfalls of treating life like a finite game to win, rather than an infinite game aimed at continuous play. Moving away from stress-inducing seriousness toward liberating sincerity in all aspects of life, he argues, can not only improve one's immediate experience but also lead to better performance.

Read

How to Build a Successful Consumer Subscription Business

Casey Winters

The consumer subscription business model, although challenging, can produce significant returns when executed correctly, according to Casey Winters, an ex-chief product officer at Eventbrite.

Despite the success of B2B subscription models at companies like Salesforce, Shopify, and Slack, their consumer counterparts (think Netflix, Spotify, and Amazon) often struggle due to higher churn rates, lesser average revenue per customer, lack of net dollar retention, and more difficult customer acquisition. Winters offers potential strategies for overcoming these challenges such as leveraging network effects, diversifying products earlier in the business lifecycle, exploring less saturated acquisition channels, and expanding into B2B offerings.

Read

Snap's Probably Screwed (Again)

Evan Armstrong / Napkin Match

Snap's recently reported Q2 earnings, and their stock dropped 17%. In his second look at the company, Evan Armstrong dissects how Snap managed to underperform despite launching Generative AI and subscription products. He uncovers two main pitfalls of the company's strategy: attempting to disguise lackluster growth with "innovation" and a flawed monetization model. For Snap to regain its footing, a refocus on its ad products and a drastic reevaluation of what the company can be are required.

Will Snap manage to turn things around, or is it on the verge of an irreversible downfall?

Read


That's all for this week!

Like this?
Become a subscriber.

Subscribe →

Or, learn more.

Read this next:

The Sunday Digest

Falling Out of Love With Michael Lewis, You’re a Developer Now, and More!

Everything we published this week

1 Oct 15, 2023

The Sunday Digest

In Praise of the Meandering Career, America’s Electrical Grid Is an Incredible Feat of Engineering, and more!

Everything we published this week

Aug 20, 2023

The Sunday Digest

Dying Whales and Dying Billionaires, The Perils of Prudence, and more!

Everything we published this week

May 28, 2023

Chain of Thought

Transcript: ChatGPT for Radical Self-betterment

'How Do You Use ChatGPT?’ with Dr. Gena Gorlin

🔒 Jan 31, 2024 by Dan Shipper

Napkin Math

Profit, Power, and the Vision Pro

Will Apple’s new headset change everything?

5 Feb 6, 2024 by Evan Armstrong

Thanks for rating this post—join the conversation by commenting below.

Comments

You need to login before you can comment.
Don't have an account? Sign up!

Every smart person you know is reading this newsletter

Get one actionable essay a day on AI, tech, and personal development

Subscribe

Already a subscriber? Login