Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Bundle Magic [audio & spreadsheet]
Happy Friday! Above is a recording of me narrating this week’s essay explaining bundle economics, “Bundle Magic.” I tried something a littl
Apr 17, 2020 · 1 min readUpdated Jul 23, 2026
Happy Friday!
Above is a recording of me narrating this week’s essay explaining bundle economics, “Bundle Magic.” I tried something a little different than usual on the back half. Instead of just reading the text, I riff off of it. I got a little feedback that I’m not the most talented narrator (fair!) so I thought I’d give this a shot. The style is inspired by Dan Carlin’s wonderful “Hardcore History.” Does it work?
If you haven’t already, I encourage you to add the RSS feed to your podcast app! Just click the “listen in podcast app” link by the audio player above.
One more thing: the spreadsheet!
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