Your actual competition

A guide to Porter’s “Five Forces” framework—through the lens of Spotify

Your business has more competition than you may realize.

When most people list their competitors, they usually just name companies that make similar products. But in reality, they should also think of their suppliers, customers, substitute products—even potential new entrants that don’t exist yet!—as competitors.

Of course, these relationships are collaborative and beneficial to everyone involved. But it’s important to realize that they are competitors, in the sense that they compete with you for profit.

It’s like a 360° tug of war:

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:

Divinations

DALL·E 2 and The Origin of Vibe Shifts

By Means of Natural Selection

182 Apr 22, 2022 by Nathan Baschez

Divinations

Did Medium Succeed?

The past, present, and future of writing on the internet

144 Jul 13, 2022 by Nathan Baschez

Divinations

Complexity Convection

The lifecycle of a business is to be born simple, grow complex, and then die.

222 Jul 24, 2020 by Nathan Baschez

Superorganizers

Fear, Courage, and Willingness

How to walk the path to fearlessness

30 Sep 24, 2022 by Dan Shipper

The Sunday Digest

Crypto’s Failed Promise, the Science of Goal-Setting, and Why Sh*t is Hitting the Fan

Here’s everything we published this week.

16 May 15, 2022

Thanks for reading Every!

Sign up for our daily email featuring the most interesting thinking (and thinkers) in tech.

Subscribe

Already a subscriber? Login