How creators can go “on tour” on the internet

Touring has always been a great way to grow and monetize a fanbase. But now that artists can’t do it physically, it’s natural to wonder what digital substitutes could get the job done.

I have a theory about this. In order to set it up, let’s first quickly lay out the economic rationale for tours in the pre-internet world.

There used to be only two types of tours: physical tours and media tours.