Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Elon is Right: Twitter Should Open Up the Algorithm
Commoditizing tweets’ complement (the algorithm) will increase usage and rebuild trust
Apr 15, 2022 · 12 min readUpdated Jul 10, 2026
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The main character on Twitter this week, yet again, is Twitter itself.
As everybody knows, Elon Musk wants to buy the company, and one of the ideas he’s pushing is to open-source the algorithm that decides how tweets are ranked in all of our timelines. Whether or not the sale goes through (seems unlikely), I actually think this is a great idea. In fact I would go further and argue Twitter should not only open-source their algorithm so we can all see how it works, I think they should create an open marketplace for algorithms where anyone can build their own, and use algorithms created by others.
For example I’d want to try an algorithm that attempts to prioritize nuanced conversations about important topics. Maybe someone else would want algorithms to find mind-expanding threads, savage dunks, or thirst traps of hot new snax.
Here’s how it could look:
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