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Why You Should Burn More Tokens
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Why You Should Burn More Tokens

When expensive experimentation is worth it and when to rein in your tokenmaxxing

Sep 17, 2026 · 8 min readUpdated Oct 8, 2026

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Every CEO Dan Shipper consumes more than three times as many tokens as the next-highest user at the company. That gap worries him: Are the rest of us keeping our AI bills low by thinking too small?

A low token spend isn’t necessarily a problem, Dan says, “but it should be a smoke signal, especially on the engineering team, to be like, ‘Maybe there’s more we can be doing here.’”

Every’s OpenAI token leaderboard. (Screenshot courtesy of Laura Entis.)


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