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One of the most popular articles head of tech consulting Mike Taylor has published on Every was ghostwritten by AI, as were most of the posts on his personal blog; he revises sections and makes structural edits, but he doesn’t generate the majority of the text himself.
This is the kind of admission that makes the internet foam at the mouth. People really hate AI writing. The most common objection is simple: Writing is thinking. If you outsource the drafting process to an LLM, you have outsourced the reasoning and judgment critical to forming an original idea. Of course the result is slop. Stop wasting everyone’s time. But it’s not always that simple: Having something compelling to say doesn’t make you a great writer, just as being a great writer doesn’t necessarily mean you have something compelling to say.
PMs can build strong prototypes around a clear customer need, but a prototype isn’t a system. It doesn’t carry the constraints, tradeoffs, or paths engineering tried and rejected.
Brief closes that gap. It keeps customer evidence, product decisions, and engineering constraints attached to work. So prototypes that reach engineering already reflect what the codebase can do.
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