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Knowledge base

🎧 🖥 "How to Use Claude Code as a Second Brain" by Rhea Purohit/AI & I: Noah Brier, cofounder of the strategy firm Alephic, has made Claude Code into a thought partner. In this episode of AI & I, Brier walks through how he’s transformed the coding assistant into a research tool that can sift through 1,500-plus Obsidian notes, organize ideas, and help him think more clearly—all from his phone. 🎧 🖥 Watch the full interview on X or YouTube, or listen on Spotify or Apple Podcasts.

"Build Places, Not Products" by Lucas Crespo/Source Code: Most apps we interact with feel sterile—but Lucas Crespo, Every’s creative lead, argues it doesn’t have to be this way. He shares how the Every team designed the email assistant Cora to feel like somewhere you actually want to be. Read this if you want to understand why art direction isn't just decorative fluff but essential product architecture in an increasingly AI-generated world.

"Why 95 Percent of AI Pilots Fail—And How to Avoid It Happening to You" by Marc Malott: Corporate America has a dirty little secret—the AI revolution is proving to be a bumpy road. A whopping 95 percent of AI initiatives are crashing and burning because companies are obsessed with immediate ROI. Marc Malott learned this the hard way after his own AI transformation hit an invisible wall when his firm started chasing quick returns. Read this to learn how successful companies are building trust-based operating systems.

"How I Run Three AI Models in Parallel Without Losing My Mind" by Katie Parrott/Working Overtime: Once upon a time, there was a bright line between “makers” and “managers.” Well, we're all "model managers" now, juggling multiple AI processes like frantic line cooks, says Katie Parrott. Katie's work day involves ChatGPT drafting in one window, Claude reviewing in another, research simmering in a third. This helped her drop her time spent writing by 40 percent while tripling her output. Read this for practical tactics on managing your own AI kitchen without burning everything to a crisp.

From Every Studio

Sparkle's search gets a major upgrade

AI file organizer Sparkle now searches both file names and content by default, with results organized by tags. General manager Yash Poojary also shipped "tab search"—hit the tab key twice to cycle through results until you find what you need (it was inspired by the inventory system in the most recent Legend of Zelda games). The whole experience is noticeably faster, and early testers are calling it "snappy AF." Download the latest build to try the improved search.

Spiral refines onboarding for better conversion

Every’s AI writing assistant Spiral now supports creating a writing style from your existing posts on X and LinkedIn. You can create the style using any public profile:

Then simply pick the posts you want in, and leave out the ones you don’t. You’ll be tweeting like a CEO in no time.

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Alignment

The ideas that can't be tweeted. In my Whatsapp group chat about jhanas—those meditative states Silicon Valley discovered last year—someone recently explained how to be deeply okay in any moment. Not just mindfulness-app okay, but profoundly okay in a way that makes you feel like you're descending into warm honey. It’s a complex technique that can’t be reduced to a tweet, but everyone in the group has tried it and swears that it works.

This is what author Nadia Asparouhova calls an antimeme: important truths that resist going viral. Too nuanced for Twitter's compression and too dependent on context, these insights die the moment you simplify them for mass consumption. They're the opposite of the viral debates about AI doom or culture wars that spread everywhere and suck at our attention.

This is why, Asparouhova argues, antimemes stay trapped in group chats and similar niches. One of the highest-leverage skills of the next decade is going to be learning to extract and translate these antimemes to the masses without killing what makes them work. Is that possible? Yes. Patrick Collison built Stripe this way. He didn't discover new truths about payments; instead, he translated insights about merchant accounts and the payment card industry that were already circulating among engineers into something anyone could use. That is how an antimeme scales without dying.

While everyone else is doomscrolling, the future is hiding in plain sight in your DMs, waiting for someone to figure out how to tell the world.—Ashwin Sharma

That’s all for this week! Be sure to follow Every on X at @every and on LinkedIn.

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