Midjourney Prompt: "an AI sitting at a workbench with a wall of tools in front of it--screwdrivers, hammers, tape measures and more, watercolor"

GPT-4 Can Use Tools Now—That’s a Big Deal

What "function calling" is, how it works, and what it means

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Jon Ryder about 2 years ago

Hey Dan, I'm really enjoying your AI posts, thanks for putting them together. I'm a copywriter, so particularly interested in how to get ahead of the game and understand how large language models are going to impact things. I'm not thinking about blogs and website copy though, as I think that sort of writing can clearly be handled by AI already to a degree. It's more for higher level brand copy, where nuance is everything - capturing a vision, positioning statement or key messages in a fistful of words. My experiments so far have just produced very generic stuff. Have you any thoughts on this, or know where this sort of thing is being discussed?

Dan Shipper about 2 years ago

@jontysignup hey!! great question. have you used Claude from Anthropic? it's a bit better at writing. also, I'm planning to write about this next week but these models might not be very good yet at writing key messages but they are very good at taking lots of complex inputs and summarizing them. i think this is helpful for brand / copywriting because it can help you easily take a bunch of examples (say of other products or websites that a client likes) and put into words what they have in common. e.g. they're really good for helping to articulate a taste or a vibe—which is a great first step for the use case you're talking about. hope that helps!

Jon Ryder about 2 years ago

@danshipper Not tried Claude but will give it a spin. Be really interested to hear your take on this topic and yeah, it feels like the summarising side of things, rather than finished-product writing, is perhaps where it’s at. A strategist I work with also has an interesting thought on this: taking the transcript from a client’s (often badly articulated) brief, running that through AI, and perhaps getting something clearer that could be mutually signed off as a direction. Avoiding some of the ‘that’s not what I asked for’ back-and-forth