Stella Garber

Stella Garber is the co-founder and CEO of Hoop. Previously, she led marketing at Trello, building the team as its initial marketing hire to Atlassian's acquisition and beyond.

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Feb 5, 2024

Career Transitions: A Step-by-step Framework

How to figure out your next move

Feb 4, 2025

Is Founding a Startup Right for You?

A framework for aspiring entrepreneurs in the age of AI

May 13, 2025

Is Your AI Idea Any Good? A 5‑question Stress Test From a Serial Founder

A repeat founder and seasoned angel investor shares the five filters she uses to spot ideas that survive the hype cycle

Jun 3, 2024

How AI Can Supercharge Your Favorite Productivity Frameworks

Four tried-and-true methods—reconsidered

Oct 28, 2022

Introducing: Cross-Functional and Friendly

A podcast exploring cross-functional collaboration

Oct 20, 2024

How to Know It’s Time to Pivot Your Startup

A process-oriented approach that helped Hoop find its fit

Oct 28, 2025

How My Company Turned a Data Crisis Into an AI-native Rebirth

When Slack shut down a key datastream, my company was on the brink. To survive, we embraced AI.