We use analytics and advertising tools by default. You can update this anytime.

Water & Music’s Cherie Hu on turning her Web2 subscription business to a successful DAO
Mar 30, 2022 · 1 min readUpdated May 11, 2026
If you work in the music industry you’ve probably heard of Water & Music. Founded by writer and researcher Cherie Hu, it is considered one of the most influential independent voices in music business journalism.
Today, Water and Music is structured as a research DAO. But just 9 months ago, it was a paid newsletter and community—a web2 subscription business. How did Cherie transform it into a thriving research DAO?
In this episode of TBH, we chatted with her to find out! We hope you enjoy this conversation as much as we did.
Sign in to read for free. We'll also send you a prompt that assesses your skills and gives you practical next steps.
Continue with GoogleView all login options