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The CEO of No

The CEO of No

How entrepreneur Andrew Wilkinson turns emails into opportunities

Sep 11, 2020 · 15 min readUpdated Jun 26, 2026

Comments1

In the 1975 classic 50 Ways to Leave Your Lover Paul Simon croons: 

The problem is all inside your head, she said to me
The answer is easy if you take it logically
I'd like to help you in your struggle to be free
There must be fifty ways to leave your lover


For Paul Simon there might be fifty ways to leave your lover, but, for Andrew Wilkinson, there are 50 ways to say no to meetings he doesn’t want to take.

I know, because I’ve seen his templates. He calls them “Let Downs” and he has one for every occasion:

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