
The CEO of No
How entrepreneur Andrew Wilkinson turns emails into opportunities
Sep 11, 2020 · 15 min readUpdated Jun 26, 2026
In the 1975 classic 50 Ways to Leave Your Lover Paul Simon croons:
The problem is all inside your head, she said to me
The answer is easy if you take it logically
I'd like to help you in your struggle to be free
There must be fifty ways to leave your lover
For Paul Simon there might be fifty ways to leave your lover, but, for Andrew Wilkinson, there are 50 ways to say no to meetings he doesn’t want to take.
I know, because I’ve seen his templates. He calls them “Let Downs” and he has one for every occasion:













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