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Seth Godin Hates Being Organized

Seth Godin Hates Being Organized

We talk about how you might be wasting time organizing instead of shipping, how he writes his blog posts, and how he gives speeches.

Mar 11, 2020 · 20 min readUpdated Jul 29, 2026

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I went to see Seth Godin to talk about organizing. And I was nervous. 

To get to his office I took the train from Manhattan to Westchester on a sunny February day.

I sat by the window. I watched the white caps on the Hudson as we made our way north. I put my head on the window and closed my eyes.

The night before I had stayed up late to put the finishing touches on the usual prep email I send to guests. I had read every article he’d written about productivity and organization. I had listened to previous podcasts, and reread a few of his books. 

The email was lengthy, and each question cited at least a few of his blog posts — I wanted him to know that I’d done my research, and that I wanted to go deep.

I fired it off at 10 PM the night before, exhausted but feeling a little proud and very ready to get on the train to interview him the next day. 

I woke up early the next morning and read his response to the questions I had crafted:

“I'm happy to try, and I'm looking forward to seeing you. But I think the biggest takeaway for your readers will be how little my life reflects the questions you want to ask me.”

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