How Productivity Star Thomas Frank Reaches Millions on YouTube

We pull back the curtain on how he gets things and done, and do a deep dive on his system for making videos

Thomas Frank is the James Cameron of YouTube productivity videos.

Where most of productivity YouTube is just clips of talking heads stitched together with screenshots of Evernote, one of Thomas’s latest videos opens with him lying face down in the grass in the middle of a field, like Jason Bourne’s long-lost productivity-obsessed cousin: 

(Side note: if Jason Bourne had used Notion as his second brain, he probably could’ve avoided a lot of trouble. But the movie would’ve been worse.)

Look at that shot. It’s visceral! It’s cinematic! It’s high-budget! It’s on a whole different level than the usual basement screencast that most productivity videos rely on. 

Best of all, he has a sense of humor about it.

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:

Superorganizers

How to Make Yourself Into a Learning Machine

Shopify’s Director of Production Engineering explains how reading broadly helps him get to the bottom of things

101 Mar 3, 2020

Superorganizers

The CEO with an Empty Calendar

How the founder of Doist manages a team of 80 without meetings

179 Aug 11, 2020

Superorganizers

The Four Kinds of Side Hustles

The CEO of Kettle and Fire breaks down how he thinks about side business opportunities

262 Sep 16, 2020 by Justin Mares

Superorganizers

CEO By Day. Internet Sleuth By Night.

How entrepreneur Noah Brier amassed a 14,000+ note research archive, and uses it to run his company and improve his life

0 Feb 8, 2020

Praxis

The Maker’s Guide to Content Curation, Part 2: The 7 Pillars

In Part 1, I argued that curating the content of others was an excellent way to start creating content of one’s own, whether your goal is ad

2 🔒 Oct 18, 2018 by Tiago Forte