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Follow your heart — with caveats

Follow your heart — with caveats

Superorganizers

Follow your heart — with caveats

“Follow your heart” is squishy advice. It’s a Goop headline. It’s a bumper sticker. It’s something you imagine Adam Neumann plastering on

Jul 31, 2020 · 15 min readUpdated Jul 25, 2026

“Follow your heart” is squishy advice.

It’s a Goop headline. It’s a bumper sticker. It’s something you imagine Adam Neumann plastering on custom WeWork shot glasses so he can wax poetic about “elevating global consciousness” in between belts of Jose Cuervo.

“Follow your heart” gets a bad rap, okay?

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