Dan Shipper is the CEO and cofounder of Every. Every week he explores the frontiers of AI in his column, Chain of Thought, and on his podcast, ‘AI & I.’
Transcript: ‘He Built An AI Audience Simulator. It’s The Future of Customer Research.'
‘AI & I’ with prompt engineer Michael Taylor
Feb 26, 2025 · 51 min readUpdated Jul 14, 2026
The transcript of AI & I with Michael Taylor is below. Watch on X or YouTube, or listen on Spotify.
Timestamps
- Introduction: 00:01:32
- AI can simulate human personalities with remarkable precision: 00:04:30
- How Michael simulated a Hacker News audience: 00:08:15
- Push AI to be a good judge of your work: 00:15:04
- Best practices to run evals: 00:19:00
- How AI compresses years of learning into shorter feedback loops: 00:23:01
- Why prompt engineering is becoming increasingly important: 00:27:01
- Adopting a new technology is about risk appetite: 00:44:59
- Michael demos Rally, his market research tool: 00:47:20
- The AI tools Michael uses to ship new features: 00:55:03
Transcript
Dan Shipper (00:01:30)
Michael, welcome to the show.
Michael Taylor (00:01:31)
Yeah, good to be here, Dan.
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