How Much Longer Can Twitter Last, Really?

It’s already really bad over there.

A few weeks ago, Elon Musk said that ad revenues had fallen 50%. The site has experienced major outages at a higher rate than usual. During one such outage, Elon was laser-focused on the important stuff: reply-guying Jordan Peterson. The Twitter Blue rollout was such a disaster that he fired almost the entire team. Yesterday, he appeared to backtrack on his big plan to revoke legacy checkmarks. Twitter hasn’t been paying rent on its office space. It recently tried to create a new income stream by selling office plants to employees.

Take a deeper look and the company is in even worse shape than it appears. Twitter has two financial time bombs waiting to go off. My hunch is that Elon will file for bankruptcy as soon as one of these bombs self-detonates. It’s hard to say exactly when that will be.

If I were placing bets, I’d give it about six months.

Time bomb #1: Employment lawsuits