Every's Editorial Guidelines

AI is the most significant technology of our era, and writing is one of the most powerful ways to help people understand it. Every's editorial work exists to bring our readers along on that journey—to help them make sense of what's happening and give them what they need to put it into practice. We aim to give our readers a glimpse of the future by sharing our experience—how AI will change knowledge work and creative output. And we aim to be a trusted guide: optimistic but clear-eyed, focused on what matters.

AI is an integral part of how we achieve this mission. As AI develops, so has our use and the standards that we apply. These guidelines are meant to make our processes transparent and will evolve as we continue to experiment.

We believe in the value of writing to sharpen thought. The blank page, the often difficult process of committing something to words and finding the right expressions—these bring us joy and fulfillment, and push us forward.

We also believe that AI is a powerful aid in writing and eliciting creativity. Every piece of Every's editorial output has been touched by AI in some way. Many of our writers use AI extensively as a thought partner, from brainstorming to drafting to refining metaphors. We see this as a legitimate and exciting way to write, and one that will unlock new content formats. We also use AI to package articles, such as by writing better headlines; create articles with more clarity, such as by de-jargonizing technical passages; and improve our performance by analyzing how articles are received and shared.

We also use AI in our visual imagery. In the case of images created with AI, we give credit to the image model used. If it is not an AI-generated image, we credit the photographer.

There is always a human in the loop in the production of visual and written content at Every. Every piece we publish has a human author who has shaped the work and stands behind it, and images are supervised and created by designers. Ultimate sign-off and responsibility for any content published by Every lies with editor in chief Kate Lee and CEO Dan Shipper.

Every has one bias: We are fundamentally a company that is excited about the possibilities of AI. We are also completely independent in what we decide to publish. Unless specifically marked as an ad or sponsored content, our funders, clients, and sponsors do not have a say in what we choose to publish. When content is sponsored—like a camp or an event—we say so clearly. We will always disclose a connection when our investors appear in our coverage.

Our writers also have their own perspectives and preferences. A writer who loves Claude Code will review other tools differently than someone who doesn't. Where relevant, we'll be upfront about those orientations so readers can take them into consideration.

All of our work is written both for human readers and AI agents. Some formats, such as technical guides, are specifically optimized to serve as instructions for agents and thus may include more sections of AI-generated text. We will be transparent about the provenance of text using tools like Proof.