Growing Audience Through Cross-Promotion and Partnerships
How media companies can work together to grow
This post originally appeared on A Media Operator.
When I was a young teenager, I saw Field of Dreams for the first time. The main character played by Kevin Costner is walking through his corn field when he hears a mysterious voice say, “if you build it, he will come,” regarding building a baseball diamond to get his deceased father to come back.
Spoiler alert: if you build it, nobody is coming. At least not quickly…