Growing Audience Through Cross-Promotion and Partnerships

How media companies can work together to grow

This post originally appeared on A Media Operator.

When I was a young teenager, I saw Field of Dreams for the first time. The main character played by Kevin Costner is walking through his corn field when he hears a mysterious voice say, “if you build it, he will come,” regarding building a baseball diamond to get his deceased father to come back.

Spoiler alert: if you build it, nobody is coming. At least not quickly…

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