A New Map to Guide You Through the Every-verse

Each week in the Sunday edition of Context Window, we publish a roundup of news coming out of our product studio—the team of developers and entrepreneurs in residence building software with AI. This week we’re trying something new and publishing our Studio news as a standalone newsletter. We hope you find it useful—let us know what you think in the comments.—Kate Lee

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What began with a newsletter—mere words on a screen—has grown into its own small universe.

A starry sky, full of essays, stretching to the horizon. AI apps that cluster into a constellation we call our Studio. A private Discord orbiting in the background, reader conversations igniting like stars in a nebula. Each week our show AI & I streaks across the internet’s podcasting firmament.

You get the idea.

Here’s the thing, though—we've been conducting surveys with readers like you, and we discovered something curious. When someone new subscribes, they often don't realize the cosmic cornucopia they've just stumbled into. Take our apps, for example: Sparkle, Cora, and Spiral. You get premium access to them with your subscription. But then what? What do they do? It's like being handed the keys to a spaceship without a manual.

So our growth lead, Victor Stepanov, has crafted something essential: a checklist. Think of it as a guide to Every’s cosmos—a star chart to understand what you now have access to, and to make the most of your journey with us.

What excites us most about this is that it’s just the beginning. We can see this simple checklist evolving one day into something more personalized and interactive. Imagine it learning your interests, adapting to your Every journey, becoming less of a static map and more of a living guide that grows with you.

The early signs are promising. New subscribers who’ve started using the checklist since launching two days ago are crossing off at least one or two items almost immediately, discovering more Every products than before.

That is what Every has always been about. It’s why we pour our hearts into the content and tools we create. We want our creations to form spaces where curiosity can unfold naturally, where each click might lead you somewhere unexpected, where the journey of exploration never really ends.

Thanks for being a part of our universe.

Vivian Meng is a producer and operator who produces the Every podcast AI & I. You can follow her on X at @vivnettes and on LinkedIn, and Every on X at @every and on LinkedIn.

We build AI tools for readers like you. Automate repeat writing with Spiral. Organize files automatically with Sparkle. Deliver yourself from email with Cora.

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