For a few years putting AI on the tin was a flex. It said you were early. It said the product could do things the last generation couldn't. And every product was making these claims, the same way we all raced to be mobile-responsive a decade ago. I sure did it.
Then, everyone got the same models. Calling it AI stopped meaning you were ahead. If anything, it started to mean you had nothing else to say. Now you see AI on the tin, and people assume you didn't do the work.
Since we are all "enabled experts," slop docs arrive hot and fast. They then get passed down for someone else to bear the burden of untangling it to find the ideas buried within.
Now more than ever, we will crave a stamp of approval, a real thought behind things. Proof of human won't mean nobody used a model, but it will start to mean that someone's name can sit on the work, because they took the care to filter what came out of it.
The more output there is, the more people hunt for a name to hold on to. Products that hide the maker will increasingly get passed over, while the products that show one (or more) makers will continue to get chosen.
People are genuinely fatigued from doing the work of untangling. That's why putting a human stamp on reality will cost more.
