An AI Founder's Guide to Taste—Online and Off

TL;DR: Flora is a suite of AI-native tools tailored to creative professionals—and a favorite of Every’s head of design Lucas Crespo. Yesterday, Flora founder Weber Wong shared his thesis about the future of creative work and AI with our readers, arguing that both traditional design software and current AI tools trap creative professionals in one-off outputs. In his view, the real opportunity is building reusable, shareable workflow systems. It’s no surprise that someone this opinionated about how creative people should work is equally opinionated about where they work, as this interview from Flora’s Brooklyn offices shows.—Kate Lee

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Weber Wong is determined to prove that AI is anything but a death knell to creativity.

As the founder of Flora—a suite of AI-native creative tools tailored for professionals in industries like fashion, advertising, and film—Wong is helping clients use AI to bolster their work “without sacrificing their craft.” The company raised $42 million in January and, since its founding in early 2024, has worked with clients like design firm Pentagram, artist collective MSCHF, and indie film production darling A24.

A former investment banker and venture capitalist, Wong founded Flora while juggling his graduate studies in interactive art at New York University’s Tisch School of the Arts. Though Flora began as a student project, the company now occupies a light-drenched office in the historic Domino Sugar Factory building in Williamsburg, Brooklyn, where 30 employees work next to floor-to-ceiling windows overlooking the East River.