Napkin Math

Business breakdowns, by the numbers.

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Napkin Math

Some Things I Know (And Some Things I Don’t)

What have I learned from two years of writing?

đź”’ Apr 23, 2024 by Evan Armstrong

Napkin Math

Finance is Broken But Don’t Worry, This Has Happened Before

Net Income and the Refactoring of Our Financial Ideology

Jun 17, 2021 by Evan Armstrong

Napkin Math

New York Times: Investing In The Long Term

A review of the Q2 earnings: growth in digital subscriptions, a fall in advertising, and a decline in APRU due to long-term investing.

Aug 7, 2020 by Adam Keesling

Napkin Math

The Jet.com Obituary

The brand couldn’t compete against Amazon, but the acquihire was worth it for Walmart

May 29, 2020 by Adam Keesling

Napkin Math

A Local News Revival

How product, marketing, and cost innovations create a massive opportunity

Jan 30, 2021 by Adam Keesling

Napkin Math

Top 12 Creator Platforms—Ranked

Who has the brawn to capture creator’s profit?

1 Nov 13, 2021 by Evan Armstrong

Napkin Math

The Rise of the Content Capitalist

In Practice Beta V2

1 Aug 15, 2021 by Evan Armstrong

Napkin Math

In Practice: My Newest Beta Product

Come take an early peak at the future

Jul 2, 2021 by Evan Armstrong