Cumulative Spend by Cohorts

	B	C	D	E	F	G	H	I	J	K	L	M	N	O
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3		Incremental Revenue by Cohort
4		Month of Acquisition	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
5	Month 1	$989	$10	$8	$7	$6	$5	$4	$3	$3	$2	$2	$2
6	Month 2	$1,019	$31	$25	$21	$18	$15	$12	$10	$9	$7	$6
7	Month 3	$1,070	$43	$36	$30	$25	$21	$17	$14	$12	$10
8	Month 4	$985	$69	$57	$48	$40	$33	$28	$23	$19
9	Month 5	$925	$46	$39	$32	$27	$22	$19	$15
10	Month 6	$998	$100	$83	$69	$58	$48	$40
11	Month 7	$1,068	$96	$80	$67	$56	$46
12	Month 8	$1,168	$175	$146	$122	$101
13	Month 9	$1,087	$217	$181	$151
14	Month 10	$1,168	$199	$165
15	Month 11	$1,098	$231
16	Month 12	$1,254
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18		Cumulative Revenue by Cohort
19		Month of Acquisition	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
20	Month 1	$989	$999	$1,007	$1,014	$1,020	$1,024	$1,028	$1,032	$1,035	$1,037	$1,039	$1,040
21	Month 2	$1,019	$1,049	$1,075	$1,096	$1,114	$1,128	$1,141	$1,151	$1,159	$1,166	$1,172
22	Month 3	$1,070	$1,112	$1,148	$1,178	$1,203	$1,223	$1,240	$1,255	$1,267	$1,277
23	Month 4	$985	$1,054	$1,111	$1,159	$1,199	$1,232	$1,260	$1,283	$1,302
24	Month 5	$925	$971	$1,010	$1,042	$1,069	$1,091	$1,110	$1,125
25	Month 6	$998	$1,098	$1,181	$1,250	$1,308	$1,356	$1,396
26	Month 7	$1,068	$1,164	$1,244	$1,311	$1,367	$1,413
27	Month 8	$1,168	$1,343	$1,489	$1,611	$1,712
28	Month 9	$1,087	$1,304	$1,486	$1,637
29	Month 10	$1,168	$1,367	$1,532
30	Month 11	$1,098	$1,329
31	Month 12	$1,254
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34		Revenue Retention by Cohort
35		Month of Acquisition	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
36	Month 1	100.00%	101.00%	101.83%	102.53%	103.11%	103.59%	103.99%	104.33%	104.60%	104.84%	105.03%	105.19%
37	Month 2	100.00%	103.00%	105.50%	107.58%	109.32%	110.77%	111.97%	112.98%	113.81%	114.51%	115.09%
38	Month 3	100.00%	104.00%	107.33%	110.11%	112.43%	114.35%	115.96%	117.30%	118.42%	119.35%
39	Month 4	100.00%	107.00%	112.83%	117.69%	121.75%	125.12%	127.93%	130.28%	132.23%
40	Month 5	100.00%	105.00%	109.17%	112.64%	115.53%	117.94%	119.95%	121.63%
41	Month 6	100.00%	110.00%	118.33%	125.28%	131.06%	135.89%	139.91%
42	Month 7	100.00%	109.00%	116.50%	122.75%	127.96%	132.30%
43	Month 8	100.00%	115.00%	127.50%	137.92%	146.60%
44	Month 9	100.00%	120.00%	136.67%	150.56%
45	Month 10	100.00%	117.00%	131.17%
46	Month 11	100.00%	121.00%
47	Month 12	100.00%
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